GRAVIK
SPORTS
Type of work
VISUAL IDENTITY
LOGO DESIGN
A Sports Complex in the City
Gravik Sports is a Chennai-based sports brand that offers pickle ball & net cricket facilities in a complex located in an up and coming locality. The brief was to build an identity that stands out from its competitors, and not have something as generic and literal as a ball or an action-suggesting logomark.
Native Inspiration
The logomark is inspired by The Golden Jackal, a native species of Tamil Nadu, a predator that is agile, alert and elusive in nature. It was the perfect representative for a native sports brand, emulating athleticism, character and a native identity.
Colours of Passion
A vibrant Crimson Carrot leads the palette, emulating the passion for sports and community. Graphite as the secondary colour and light Orange as the neutral create a the perfect balance to instantly pose as a sports brand. The goal was to make play feel like a community experience and not just a leisure activity.
