Nxtmeal
Nxtmeal
Type of work
Type of work
Brand Strategy
Brand Strategy
Brand Identity
Brand Identity
Technology meets corporate catering
Technology meets corporate catering
Nxtmeal is a 360 degree corporate food & hospitality solutions provider that solves core industry challenges with tech. Their client base is corporate enterprises and institutions that rely on them for their day-to-day food and hospitality needs. Nxtmeal's identity needed to emulate trust and reliability while establishing their commitment to deliver quality & innovation.
Nxtmeal is a 360 degree corporate food & hospitality solutions provider that solves core industry challenges with tech. Their client base is corporate enterprises and institutions that rely on them for their day-to-day food and hospitality needs. Nxtmeal's identity needed to emulate trust and reliability while establishing their commitment to deliver quality & innovation.
The logo - Stability meets seamlessness
The logo - Stability meets seamlessness
The name Nxtmeal indicates that the quality and service will make their client choose them again for their next meal. We achieved that by turning the 'X' into a crossroad where quality and innovation meet. An evenly spaced, square grid approach makes it look stable, while the curves bring in the seamless aspect within the logo.
The name Nxtmeal indicates that the quality and service will make their client choose them again for their next meal. We achieved that by turning the 'X' into a crossroad where quality and innovation meet. An evenly spaced, square grid approach makes it look stable, while the curves bring in the seamless aspect within the logo.
Innovative, warm & reliable
Innovative, warm & reliable
Since the brand must speak to the enterprise and institute decision makers, we used pastel tones of blue & plum. In combination with charcoal and off-white neutrals, it balances reliability and innovation. The typography used is scalable and softened in the edges making it relatable with the warmth of food & hospitality.
Since the brand must speak to the enterprise and institute decision makers, we used pastel tones of blue & plum. In combination with charcoal and off-white neutrals, it balances reliability and innovation. The typography used is scalable and softened in the edges making it relatable with the warmth of food & hospitality.
Brand in action
Brand in action
Our first goal was to understand the core problem the brand is solving and address it in the simplest way possible for people visiting their social platforms to understand what the brand is solving for them.
Our first goal was to understand the core problem the brand is solving and address it in the simplest way possible for people visiting their social platforms to understand what the brand is solving for them.